Google Ads works by displaying your ad when people search online for services and products you provide. Google Ads helps show your ads in front potential customers.

Ways to get started

• You begin by choosing your goal, like getting more phone calls to your business and more visitors to your website.
• Next, you decide on the geographic area where your ad should be exposed. It could be a small radius around your organization, like cities, states, or entire countries.
• Finally, you’ll set your monthly budget cap and craft your ad. Once your ad is accepted, it could appear whenever individuals in your target area search for a service or product like yours. You pay when individuals engage with your ad, like calling your business or clicking your ad.

The three most typical Google Ads campaign types are:

• Search campaigns – usually text form, these ads can show on Google Search results pages when someone looks for a service or product that’s much like yours
• Display campaigns – usually image form, these ads appear on websites or apps that the clients visit
• Video campaigns – usually 6 or 15-second videos, these ads show during or before YouTube content

CPC (Cost per Click) or PPC (Pay per Click) means you pay for an ad when someone clicks on it.

• Cost Per Impression, where you pay based on how often your ad was shown (not clicked)
• Cost Per Engagement, where you pay when an individual finalizes a predefined engagement (like watching your video ad)