Google Ads FAQ

How exactly does Google Ads work?

Google Ads works by displaying your ad when people search online for services and products you provide. Google Ads helps show your ads in front potential customers.

Ways to get started

  • You begin by choosing your goal, like getting more phone calls to your business and more visitors to your website.
  • Next, you decide on the geographic area where your ad should be exposed. It could be a small radius around your organization, like cities, states, or entire countries.
  • Finally, you’ll set your monthly budget cap and craft your ad. Once your ad is accepted, it could appear whenever individuals in your target area search for a service or product like yours. You pay when individuals engage with your ad, like calling your business or clicking your ad.

What campaign categories are obtainable in Google Ads?

The three most typical Google Ads campaign types are:

  • Search campaigns – usually text form, these ads can show on Google Search results pages when someone looks for a service or product that’s much like yours
  • Display campaigns – usually image form, these ads appear on websites or apps that the clients visit
  • Video campaigns – usually 6 or 15-second videos, these ads show during or before YouTube content

What is CPC (Cost per Click) or PPC (Pay per Click) Advertising?

CPC (Cost per Click) or PPC (Pay per Click) means you pay for an ad when someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how often your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when an individual finalizes a predefined engagement (like watching your video ad)

How much does Google Ads cost?

Google Ads can get started  with any budget. There’s no minimum spend requirement.

How much does Digital Links Charge each month?

You can hire our UAE Based consultants JUST FOR AED499/Month

How Digital links consultants might help if I’m managing my Google ads account by my own?

Our UAE Based consultants can allow you to examine your Google Ads, account to recognize any budget misspend or problems with the campaign structure. Also, our consultant can  review your landing page and website contents and suggest improvement so that whenever clients arrive on your website through the ad campaign, they see relevant content, keywords, and take the specified action.

What’re the other scopes involved in digital links google ads services?

  • Develop a strategy to bid for key terms and phrases which are frequently searched by your potential clients.
  • Super-clickable ad copies, Craft tailored, that make sure more clicks on your website link leading to more sales conversions
  • Perform minor changes to the website (where necessary).
  • Daily observing of the campaigns
  • Enhance your cost per click
    (by improving your quality score)
  • Escalate your click-through rate
    (the right key phrases can make more viewers select your link)
  • Monthly consultation
  • Setup and tracking of conversion
  • Monthly reporting
Have more questions?