5 Common SEO Mistakes affecting Google Rankings
Are you sure that your SEO efforts are implemented in the right direction? There are some of the biggest mistakes that we see while conducting SEO auditing. We understand that you are not an SEO PRO but paying for your website’s digital marketing requires you to understand the common SEO mistakes that can affect the Google rankings.
It is a fact that most businesses are hampering their Google rankings without realizing that they are doing some wrong things. We have compiled up a list for you with 5 points that determine if you are making some SEO mistakes that are harming your website rankings.
Here are the most common 5 mistakes that can affect your Google Rankings:
1) Ignoring Google My Business Profile
This is the biggest blunder any organization owner can make. When you think of your website ranking in Google results, the word SEO comes into mind. However, the local SEO trend is very important mainly for getting the area-specific business with your digital marketing efforts. Local SEO comes with a twist and it would rather be easy to understand Google MBP with this example.
Search for ‘flower shop nearby’ and you will be able to see the map in the upper right corner of the screen. The main results will also illustrate the flower shops near your area (with all the contact details, phone number, reviews, etc.). This is what the local search lists for you. The information you get on the screen is from Google’s My Business Profile page, and not any website.
Hopefully, it is clear that the importance of the Google My Business profile page is for local business SEO and is completely free to set up. You can do it on your own or take the help of your SEO company for the same to avoid any mistakes. Google MBP can verify your business listing and that is the most important step to ensure that you own the page and can make the required edits for it in the future.
2) Duplicate listings
Another common mistake is to see getting replicated content in the search results. Google hates duplicity and this is the worst mistake that is quite common. It gives a wrong experience to the users to view the same information being repeated in their results. It is a wastage of resources to store duplicate information and goes against Google’s terms of service. Each business location needs to have a unique Google My Business profile page.
3) Relevant categories missing
This mistake costs a lot and is indeed the biggest blunder that could be made for the erroneous SEO. Don’t miss out on the inclusion of the relevant categories in any way. Setting up a page in an accurate way is essential by including the most relatable categories. It is advisable to assign your SEO tasks to a reliable company that can assure that your website relates to the appropriate categories. It is important to choose the right categories because it is against Google’s terms to include the irrelevant categories, and can result in a penalty.
4) Contact Information on your website
It is essential to confirm that your website contact page has all the required contact information listed on it. The name, address, and contact number should be updated and verified on regular basis to assure that people can reach you easily.
Google doesn’t want to add incorrect information to the search results and your website would lose credibility if there is no or inappropriate info added. The contact information on your website should be the same as your Google My Business Profile info to remain
5) Customer Reviews
Reviews are very important to build a strong new customer base. If there are no reviews on your Google MBP, it is a negative point in terms of SEO. It requires real efforts on the customers for getting reviews from them. You can gain this favour by asking for reviews from them via email, phone, or in-person.
SEO advisors can give you more ideas to gain reviews from your customer base. Collecting reviews is a slow process but will add up with time and give a naturally unbeatable competitive advantage. Expert SEO is the key to the success of your digital business and it must be done professionally to avoid any chances of errors.
So, these are the five general mistakes that must be avoided in SEO to reap the amazing benefits from your digital marketing efforts. These are some of the most common mistakes analyzed from the surveys and sorted by our Google experts.
Do not get discouraged if you have not followed any point because it is never late to start and make a move towards fixing all of these issues. Digital Links UAE can work on your Google My Business Profile most appropriately and handle all the digital marketing efforts with their leading experts in the industry. Nothing is impossible if efforts are made to accomplish the tasks. Our goal is to analyze your website and take appropriate efforts to get everything organized from on-page to off-page optimization.