Superplast – SEO Case Study

Super Plast is one of the UAE's prominent  manufacturers and exporters of Oxo biodegradable and virgin Plastic Bags. Their products target the high-end buyers of all categories. Their products range from Garbage Bags and 100% Virgin Oxo biodegradable Bags (HDPE & LDPE) , Carry Bags and Banana Cut Bags. Super Plast provides customized plastic bags as per client needs. With proficient knowledge of the industry, highly accomplished manpower, state-of-the-art technology machinery and equipments and a professional working model, Super Plast aims to surpass the best of their client expectations.

Client:
Super Plast

Our client website.

The Pressing Problem

Low Traffic, No Online Visibility, Poor User Experience and Higher Bounce Rate

Super Plast took advantage of its strong offline visibility in the local and international market. However as more of their customers and competition started to get online Super Plast was at a risk losing its market leadership. They were risking it by not having an online presence.  They had virtually no online presence in turn there were less visitors on their website. This meant missed opportunity in terms of online enquiries and quality leads.

Low Website Traffic

Traffic to the Super Plast website was considerably low. Their online visibility was nil while their competitors attracted a high volume of the target audience

Poor UI/ UX

The user interface was poorly designed hampering users’ experience on the website. This led to a higher bounce rate, and users abandoned the Super Plast website right at the Landing Page. Visitors left without browsing further pages or engaging with the content. They ignored any call for action on the Website.

The Problem Solvers:

Digital Links Website Development Team and SEO Team.

Digital Links was engaged to diagnose and address the Client’s pain points. We started off with a Website audit that allowed us to identify the areas of concern quickly. Equipped with information on the visitor journey, source of traffic, bounce rate data and in-depth competitor analysis, Digital Links advised the client to revamp their Website to rectify the technical and design flaws identified.

The Solution:

Website Revamp, Off page and On Page SEO, Keyword Research and optimisation.

Digital Links’ Web development team developed a user-friendly design interface allowing the website visitors to have an uninterrupted browsing experience. The site was restructured to enhance the navigation and provide more logical and a smoother flow of information. The design was completed within 7 days, and following Client approval, the Site was revamped and fully deployed in just under 30 days.

During the audit, Digital Links’ SEO squad noticed that Super Plast’s website was not optimized for search engines. This was identified as a key area of improvement to increase the site’s online visibility. We initiated keyword research based on Super Plast’s industry, geography and competition. This resulted in deploying on-page SEO solutions followed by off-page SEO tactics and targeted campaigns.

The Result:

Drastic drop in bounce rate, a whopping increase in traffic and engagement.

Following the website revamp, the bounce rate dropped drastically from 80 to 18 percent. There was a visible increase in Visitors’ interest in Super Plast’s products and services as displayed on the website. Customers showed more engagement with the content and responded positively to the Call to Action.

Digital Links’ SEO strategy led to an 800% increase in traffic to the Client’s website.

Within six months the SEO implementation, all targeted keywords ranked on the first page of Google Search Engine Results Page (SERP). Certain chosen keywords (based on significant parameters) also ranked on top of the first page of Google SERP. This ensured higher visibility to Super Plast’s website thereby generating more leads.

Proof of our SEO expertise.

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