IT Solution Provider – Google Ads Case Study
A Retail and Hospitality Integrated Technology solutions provider in the UAE*
The Client is an IT Solution provider for Retail & Hospitality businesses specialized in providing organizations with a single vendor who can integrate all systems - point of sales to the Financial Accounting. They also provide all required equipment for such as POS Terminals, Printers, POS peripherals, Barcode Equipment and Data Collection Terminals.
Client:IT Solution provider
Provide Pay Per Click (PPC) management and consultancy
Improve conversion rate for paid traffic
The modus operandi
Digital Links started off with a Google ads audit. We found that the Client was potentially wasting over 60% of their PPC budget due to misspent clicks and poor structure of their ad.
Digital Links team restructured and rewrote the ads. We focused only on the core subjects with an aim to minimize misspend and improve the conversion rate. We also made sure that their landing pages are relevant to the ads displayed so as to figure high in Google’s quality score.
Our research gave way to a robust Google Ads Strategy. The tactical solution we offered led to an increased Click Through Rate (CTR) which was up 166%, a better average position and a reduction in total ad-spend by 21%.
Other noticeable impact were as follows:
New traffic generated – 30%
High quality traffic – up by 60%
Cost Per Click (CPC) – down by 10%
Bounce rate – down by 33%
*We cannot disclose the name of the Client as we are bound by an NDA.
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