Hygiene Links – SEO Case Study
Hygiene Links (HL) is a UAE based leading manufacturer, importer and exporter of cleaning products, tissue products, plastic bags, dispensers, trolleys and bins. With a mission to offer user-friendly, eco-friendly and biodegradable products as well as high-quality cleaning and chemical solutions, HL aims to provide a one-stop solution for its customers’ hygiene and housekeeping needs.
The client new website (revamped).
Low Traffic, No Online Visibility, Poor User Experience and Higher Bounce Rate
The Client’s website was the major gateway to their brand and products. However, the website did not generate enough traffic or bring in any quality leads and enquires.
Low Website Traffic
Traffic to the HL website was in the lower two-digit range. Their online visibility was close to nil while their competitors attracted a high volume of the target audience.
Poor UI/ UX
The user interface was poorly designed hampering users’ experience on the website. This led to a higher bounce rate, and users abandoned the HL website right at the Landing Page. Visitors left without browsing further pages or engaging with the content. They ignored any call for action on the Website.
The Problem Solvers:
Digital Links Website Development Team and SEO Team.
Digital Links was engaged to diagnose and address the Client’s pain points. We started off with a Website audit that allowed us to identify the areas of concern quickly. Equipped with information on the visitor journey, source of traffic, bounce rate data and in-depth competitor analysis, Digital Links advised the client to revamp their Website to rectify the technical and design flaws identified.
Website Revamp, Off page and On Page SEO, Keyword Research and optimisation.
Digital Links’ Web development team developed a user-friendly design interface allowing the website visitors to have an uninterrupted browsing experience. The site was restructured to enhance the navigation and provide more logical and a smoother flow of information. The design was completed within 7 days, and following Client approval, the Site was revamped and fully deployed in just under 30 days.
During the audit, Digital Links’ SEO squad noticed that HL’s website was not optimised for search engines. This was identified as a key area of improvement to increase the site’s online visibility. We initiated keyword research based on HL’s industry, geography and competition. This resulted in deploying on-page SEO solutions followed by off-page SEO tactics and targeted campaigns.
Drastic drop in bounce rate, a whopping increase in traffic and engagement.
Following the website revamp, the bounce rate dropped drastically. There was a visible increase in Visitors’ interest in HL’s products and services as displayed on the website. Customers showed more engagement with the content and responded positively to the Call to Action.
Digital Links’ SEO strategy led to increased traffic to the Client’s website. From the lower two-digit range the number soared to over 1000 plus unique visitors.
Within six months the SEO implementation, all targeted keywords ranked on the first page of Google Search Engine Results Page (SERP). Certain chosen keywords (based on significant parameters) also ranked on top of the first page of Google SERP. This ensured higher visibility to HL’s website thereby generating more leads.
Proof of our SEO expertise.
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