German Tech Engineering – SEO Case Study

German Tech Engineering (GTE) FZC is one of the leading distributors of welding machine, stud welding machines, consumables and accessories based in the Sharjah Airport International Free Zone (SAIF-Zone) in UAE. Their line of welding machines has been specially designed for extremely hot and humid weather like that in UAE. GTE prides to be the largest Welding and Cutting Machine supplier In UAE.

The Problem:

Low Traffic, No Online Visibility

GTE website was not generating high volume traffic like their competition.  They had virtually no online presence in turn there were less visitors on their website. This meant missed opportunity in terms of online enquiries and quality leads.

Traffic to the GTE website was considerably low. Their online visibility was nil while their competitors attracted a high volume of the target audience.

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The Problem Solvers: Digital Links SEO Team

Digital Links was engaged to diagnose and address the Client’s pain points.

We started off with a Website audit that allowed us to identify the areas of concern quickly. Equipped with information on the visitor journey, source of traffic, bounce rate data and in-depth competitor analysis, Digital Links advised the client to go for Search Engine Optimisation services.

The Solution:

Off page and On Page SEO, Keyword Research and optimisation

During the audit, Digital Links’ SEO squad noticed that GTE’s website was not optimised for search engines. This was identified as a key area of improvement to increase the site’s online visibility. We initiated keyword research based on GTE’s industry, geography and competition. This resulted in deploying on-page SEO solutions followed by off-page SEO tactics and targeted campaigns.

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The Result:

Drastic drop in bounce rate, a whopping increase in traffic and engagement.

Digital Links’ SEO strategy led to an 800% increase in traffic to the Client’s website.

Within six months the SEO implementation, all targeted keywords ranked on the first page of Google Search Engine Results Page (SERP). Certain chosen keywords (based on significant parameters) also ranked on top of the first page of Google SERP. This ensured higher visibility to Covent Garden’s website thereby generating more sales.

Need similar results? Here is all you need to know:

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