Redesigning a website possibly entails making minor changes, or discarding the existing design and then doing it again from scratch. Check your website in its present state, and think about whether any part of it seems slightly outdated. When web browsers and competitors update themselves, you must also do the same. Or else, your website could quickly seem basic or lackluster compared to your competitors’ sites. This is the main reason to hire a web design Dubai company for the work.
In the event of starting afresh, it would be good to invest in some custom design. It could make a big difference to your site. Therefore, be sure of doing your research to discover the best website design UAE firm that could bring your ideas to life. Here, we will look at how you could determine the right time for redesigning a website.
When to Consider Starting a Redesign Project
Are you thinking about hiring a web design Dubai service provider? If yes, you might be having the following issues with your site.
When You Do Not Like How It Looks
The design should first catch the eye of the customer, so unsurprisingly, companies are interested in keeping their websites appealing. Does the aesthetics of your site seem outdated, or not in line with your branding? If yes, then you might want to think about approaching a web development company UAE based or one in your nearest area. Has your business site considerably grown over the last few years? If yes, it is perhaps the right time for reviewing and implementing brand styles and guidelines so that it can have a more cohesive design. When you wish to have the cohesive output, think about working with a web development company in Dubai too.
When It Does Not Generate Enough Leads
An organization may wish to redesign their site in the event the present one does not create enough potential customers. This has to do with the theory that it is possible to have better results through a new website as compared to fixing a broken one. It may be the case sometimes but not always, because many other factors can impact lead generation.
When Its Functionality Does Not Work Well
An organization that seeks more functionality for a site tends to redesign it when the right opportunity arises. New functionality can sometimes affect the whole website, such as in the case of converting a brochure website to an e-commerce store. Giving visitors the capability to buy products on your brochure site may require investing in a web design UAE service. That said, it can be specific to some section or webpage at other times.
When Visitors Cannot Find What They Need On It
A big website can be cumbersome for both admins and users, so it would be unsurprising if a company wishes to just start over. The redesign project provides an opportunity for not just a site content audit but also rethinking website information architecture. Both procedures can aid in paring down and organizing your existing website content.
Is It The Right Time to Design Your Online Site Again?
If it is in line with your business strategy, then a redesign project could aid in improving your rankings and conversion rate as well as meeting the requirements of your visitors and business. Whether a web design Dubai based firm or one situated anywhere else undertakes the project, it usually takes time, money and effort. Nevertheless, it is potentially important to your online success.
The term ‘structured data’ refers to a form of coded information included in a page to aid search engines in better understanding what it contains. With structured data, search engines can also display pages in a particular way in the results pages. As a content writing agency Abu Dhabi based, we know that structured data can play a big part in SEO. While structured data may have many different applications, we are only keen on how it is utilized in the SEO context. This is because we are an SEO agency that offers content writing Dubai services too.
Structured Data in SEO
When it comes to the SEO process, structured data entails including pieces of information in a page to essentially tell Google what it is about. There is a particular structure to it that a search engine such as Google can read. This helps it to better understand the content of that specific page and its context. This way, it and other search engines can interpret the information in a more enriched manner. As a top SEO company in Dubai, we know that Google, especially, is paying attention to an improved web user experience. Using the data is among the many different ways for Google to do the same.
With search engines understanding a site’s content in a much better way, it is likelier to get better results. That said, it is worth noting that a search engine such as Google gets to decide whether to show the information in its results pages. Ask a content writing agency Abu Dhabi and they would tell you that the data can be added to a site, but then one can only hope that Google picks it up.
Helping a search engine like Google understand the content of a page, makes it and its website eligible for better visibility in the results pages. Better visibility is possibly the inclusion in a carousel featured at the highest position of Google SERP. That said, including structured data in your page may not cause it to rank higher on Google, as it is still no ranking factor. Nevertheless, it can make your Google search listing more prominent, which can in turn increase the attention of users to your site. This way, the use of the data can contribute to better organic traffic and potential customers.
Structured data enjoys a strong following among search engine optimization professionals, including those who work for our content writing agency Abu Dhabi based. That is particularly true as a way of gaining the much-needed rich snippets and answer boxes atop Google SERP. An application of structured data is with regards to frequently asked questions. For customers, it can be frustrating to search long on a vendor website for succinct answers to their doubts. With Question schema, an SEO consultant Dubai based can help Google identify frequently asked questions on a website and offer answers clearly and succinctly in the so-called Position zero on SERP.
With structured data now at play in SEO, we know that good rankings go beyond backlinks and keywords in content writing UAE or elsewhere. That is to say, it is more important than ever before to focus on technical SEO, particularly structured data.
The uncertainty regarding the requirement for certain design elements poses some web design challenges. Since smart devices presided over ecommerce, differentiating those elements from UX-enhancing features has been tricky. With this in mind, as an ecommerce web design Dubai service provider, we will discuss some of the challenges that pertain to this process.
Choosing A Responsive Website Design
Responsive website templates have long been in existence. Mobile phones are the source of around 60% of organic traffic to your standard ecommerce site. Do you lack expert guidance for your ecommerce web design Dubai work? If not, you might not have any excuse to avoid investing in a website design that is mobile-optimized. Not having an experienced group of ecommerce site developers will make creating a responsive site challenging. Here are some of the difficulties for ecommerce website owners in the phase of developing a responsive site.
Making mobile-ready sites that are easily navigable and fast
Rearranging dynamic design elements for electronic devices with different dimensions
Rendering tables of data on screens of various sizes
Periods of prolonged designing, trialing and developing
Keeping The Site Informative And Quick-Loading
Can your web development company in Dubai successfully deal with the challenging task of making a fast-loading and responsive website? When it tries to overcome that challenge, and your site starts to gather more content, you should discover a way of solving loading speed-related issues. Users love sites that load up in no more than 3 seconds. If a site loading process requires over 3 seconds, then users would become impatient and would go away. Site loading speed is among the three main Google ranking factors that considerably dictates the UX (user experience).
Several ecommerce websites tend to take longer to load up. The details about an increasing number of ecommerce goods require plug-in use. Continuously increasing bulk data on the so-called ‘backend’ part of an ecommerce website possibly poses a big challenge for the site.
Finding Informative And Unique Content
Ecommerce website owners often overlook the quality of content on their site. It is a seemingly persistent issue among websites that do not rank well despite offering quality deals, products and/or services. Direct marketing based on products does not cut it any longer. Ecommerce websites should prioritize genuine content to the same extent as other sites to rank higher on Google search results pages. To ensure the uniqueness and informativeness of the content, it pays to hire an e commerce marketing agency in Abu Dhabi as well.
That third-party company will know that your site requires a solid keyword strategy, among other things, to rank higher on SERP. Most website owners face the requirement for dedicated content teams who can offer them fresh, informative and unique content. It tends to be challenging for webmasters to design content that is rewarding and appealing to human users and search engine-operated bots.
Invest In Ecommerce Web Design And SEO Today
Do you rank low on search engine results pages despite offering quality products or services to customers? If so, there might be an issue with the design, content and/or other aspects of your site. In this case, it would be a good idea to hire a company that offers ecommerce web design Dubai and SEO services for higher rankings. An experienced third party with the right professionals who have the required expertise, would know how to deal with these challenges. With more people using the internet for shopping in this period, you would only benefit from making that move.
Mobile application development generally consists of different stages, including pre-design. A mobile app development company in UAE can also handle the stages separately with its modular approach. However, taking an app development project from start to end will allow the company to offer the biggest possible value addition for clients. With this in mind, we will discuss what the so-called pre-design phase is and why it matters in mobile application development.
What Does Pre-Design Phase Mean?
Here, the company you hire for the project, whether it is a web development company UAE based or one situated elsewhere, will convert it from the first brief into a feasible strategy. This will involve determining many things, including what the application is about, who it is for, which technologies it has to utilize and how success will be measured. With pre-design, a mobile app development company in UAE can also help to ensure that it delivers a quality end product to the client.
What Happens in the Phase?
Usually, the first step in the process of pre-design is recognizing the fundamental, central concept and goal of the development project. As part of doing this, a web development company in Dubai usually starts with a brief workshop. In this brief session, the client will get to tap into the expert knowledge of the company’s staff, including their business analysts and UX specialists.
Many a mobile app development company in UAE recommends that their clientele take a comparably interdisciplinary approach at the stage. This approach will involve legal, marketing and any other department that wants to give an opinion on the project. Is it an internal application? If yes, it pays to have someone who will use the application at your workplace to consult with your development agency. This will ensure that all the stakeholders of your company have their say in the endeavor at the start, instead of after the process gets underway.
A brief research and competitor analysis process will usually come after the workshop where user personas will be constructed. These user personas will aid you and your mobile app development company in UAE in understanding the obstacles and objectives of those who will use the end product.
Whether it is unique, or comparable to other applications in the same industry as yours, the company you hire will usually recommend the analysis. Does the industry have applications with features similar to what you want to have in your app? If yes, this competitor information is useable to improvise the area in which the application falls short. Is it a unique concept with no competitors? If so, we would recommend following the latest User Interface trends, besides implementing some features of the leading apps in the market.
Another consideration during this phase is architecture. Your mobile app development company in UAE should also recommend noting down what you require from the product before the User Interface design stage. Not finalizing the app architecture would often result in the objective of this project failing to satisfy the requirements. This is among the reasons why pre-design is an important phase of mobile application development.
Include All Stakeholders in This Process
The developers, designers and other professionals of our web development company UAE will aid you in taking your concept to another level. With all of your stakeholders, let us plan on building an amazing and innovative product that possibly benefits you and your users in the long run.
Terms such as online marketing and digital marketing are often interchangeably used. This has become more prevalent thanks to the increase in web traffic in the last few years. However, as a digital marketing agency Dubai based, we know that there are slight differences between both concepts. So, here we will differentiate both, as the distinctions have possible implications for modern marketing plans.
What Does Digital Marketing Mean?
The term digital marketing applies to all forms of marketing involving electronic media. It has been in existence since 1896, the year in which the radio was invented. That said, it has evolved since then to include numerous marketing channels. Some of these channels are phone applications, electronic billboards, online marketing, TV, radio and podcasts. As one of the best digital marketing companies Abu Dhabi based, we are aware that the process also has several benefits.
The significant level of data that is accessible to you with regards to what works and what does not, is among the main benefits of the digital marketing process. Usually, with almost every digital marketing type, an organization can see which parts of its marketing plan attract attention and convert visitors into customers. Utilizing the data will allow your organization to fine-tune its marketing plan to respond fast to the continually changing customer requirements. A digital marketing agency Dubaican also help you with putting the plan into practice in the most effective way possible.
What Does Online Marketing Refer To?
It is just a part of the larger process that is digital marketing as well as includes social media, websites, mobile marketing and content marketing. It continues to grow at a never-seen-before rate. Change happens fast in the world of online marketing. Therefore, savvy marketing professionals must stay ahead of all the latest changes and trends to keep helping their companies to retain customers or attract new ones. The same applies to the professionals who work for adigital marketing agency Abu Dhabi as well.
Online marketing may have become a focus area for companies, but almost every organization must develop a plan with more elements than just those related to it. A business enterprise with some web presence should reach out to customers across an array of platforms. Why? Because it often takes beyond just an interaction with an item or business for one to be a customer. An in-depth marketing plan can help to reach out to offline and online customers through not just digital marketing but also its subsets.
What is the Way Forward for Marketing?
Millions of people are working from home thanks to the coronavirus epidemic. That means people spend more time searching for products and services online than ever before. Therefore, many companies turn to online-based marketing strategies for leads and business. At the same time, there are some companies that no longer invest in marketing practices, including SEO. We know this first hand as one of the best digital marketing agency Dubai clients have at their disposal. So, we also wonder how long will this dual aspect of the marketing industry last.
A social media agency in Abu Dhabi can indeed fine-tune your social media marketing strategy for 2021. The algorithms and theories from Google and other major search engines keep on changing with time. The reality is that you can get the goals fulfilled only with the experts working with competitive social media marketing in Abu Dhabi.
Whether you are new to SMM or have tried it before, a social media agency in Dubai can assist you with the needful. Here is a guide to you for checking your priorities in 2021, and ahead, regarding social media marketing campaign for your business:
1) Set up business goals
Your designated social media marketing company in Dubai will begin by setting up your goals. You should know what exactly you want from your social media efforts. Social media strategy begins with setting up the goals. You may be looking ahead to making social accounts for driving more revenue this year. Your goals will define the content strategy and the time and right efforts required to dedicate to your campaigns. It is important to set realistic goals that can be fulfilled in your desired budget. The common goals of business owners are:
Increasing brand awareness
Grow business audience
Generation of sales and leads
Driving traffic to your website
Boosting community engagement
There could be some other goals required by the businesses but these are the general motives behind every business for social media promotions. The companies working on social media marketing in Abu Dhabican progressively follow the guidelines as per these goals to finally achieve success with a successful SMM campaign.
2) Research the target audience
Assumptions are never good for marketers. There are many tools used by social media agencies in Dubai and throughout the globe for knowing the demographic data of the website. You need to know your audience well before deciding to choose the marketing strategies for your SMM. Over 70 percent of business executives are using social media as a source of data to make business decisions. Different platforms are attracting different users. Facebook, YouTube, Instagram, TikTok, Pinterest, and LinkedIn are the common platforms to attract a core audience through social media marketing efforts. Your knowledge of social media audience is mandatory and getting the correct reports is important to make the appropriate move. Your designated social media agency in Abu Dhabi will include the guidelines for approaching your customer through social selling.
3) Important research metrics and KPIs
Whatever you are planning to sell, your social media strategy needs to be data-driven. The important social media metrics are important to understand the appropriate goals. The data on the reach, engagement, clicks, hashtag performance, organic and paid likes, and sentiments are fetched through SEO tools. Those numbers are important to meet your original goals.
4) Creating and curating engaging social content
Your social media marketing strategies depend on the appropriate content. You need to add the right content for publishing on social platforms to make sure that it works. The creative touches introduced on your Facebook marketing in UAEalong with the other platforms would create a strong image of your brand by keeping your audience updated about the new trends. You need to create and post innovative and real content for the audience to know your new strategies, plans, products, services, or advertisements.
5) Timely social presence
It is important to post important updates regularly. You can’t expect customers to operate on your clock and maximization of your schedule and time spent on social media is very important. Posting at the best times to engage is important and responding to customer queries, feedback, or complaints ASAP must be the real motive. It ensures the conversations or engagement options are not left unattended. The social algorithms can add continuous updates by reaching on time.
6) Assessment for working and improving with KPIs
You can understand the social media strategy with an analysis of your efforts and the requirement of your website. You can never understand how a campaign worked out till you work upon it. The benefit of hiring a social media agency in Dubaiis that they will make the efforts to follow the right track. It is important to adapt the strategies and adjust your campaigns appropriately. These companies are diligent about their trial methods and monitor the impact of the strategies and tweaks as per the workable solutions. Social media marking begins by becoming reactive in a short time and utilizing the most out of your running campaigns. Your Instagram marketing in Dubai can analyze whether your KPIs make sense based on the goals and the required changes that are made in the working pattern for the best results.
Digital Links is a social media agency in Abu Dhabi working with a systematic approach to promoting your business and website. There are actionable goals set for meeting the requirements of social media goals. The experts in their social media marketing company in Dubai are experienced and keep up to date with the latest trends and SEO updates for the algorithms. If you aspire to grow your business and extend your services to a broader market, Digital Links would bring the most reliable solution for all your requirements. You can trust them for building the goals and achieving them for marketing success. Feel free to contact the experts and they will guide you with the most practical social media proposals for your business.
Digital Marketing is the mode of driving top-funneled traffic for converting it to sales and customers. There are many ways followed by experts for the same. It could be to focus on social platforms, generating organic traffic with SEO or paid Google ads, the mix and match of the paid and natural strategies help figure out the most reliable plans for getting the marketing in the right direction.
eCommerce marketing agency in Abu Dhabi can come up with different strategies for a website to win the highest returns over the investment with the paid and non-paid business trends. The constantly changing algorithms and environment require you to make efforts for the growth of online sales. Apart from having a user-friendly and feature-rich website, there are other things required to run the website in the right direction and only the best digital marketing companies in Abu Dhabi can assist you with the needful. Any eCommerce website is baseless without the required marketing. There is no shortcut to web success and we follow the best practices to get ahead with driving the eCommerce sales.
E-commerce Marketing Plan: Creation & Execution
No piece of literature can define the marketing plan for an eCommerce website. There are many true principles relevant for every marketing strategy but the eCommerce world is different. The process begins with having the most suitable eCommerce web design in Dubai. There are some foundational elements added to the marketing plan with the time-saving tips for creating the plan that works well for online store marketing:
Take assistance from an eCommerce marketing agency in Abu Dhabi
The companies having expertise in creating the most reliable eCommerce web design in Dubai should be hired in the beginning to make the first successful move. Many companies are working for eCommerce platforms and you must choose the most trusted one from the group.
Experience counts for digital marketing companies in Abu Dhabi. The time and efforts spent learning about digital marketing campaigns can be spent on performing meaningful tasks. The startup companies can hire experienced professionals to carry forward the skilled approach for the appropriate functioning.
Honesty is the best policy
There is no future for any company without a capable team or appropriate funds. Short-term digital marketing plans and long-term projections can be separated. Reliable SEO providers will set realistic expectations and build a growth strategy for web design and SEO of eCommerce platforms.
Building an Ecommerce Marketing Plan
The creation of an effective marketing plan and building a successful business is feasible only by following the experts in this stream. Every business plan requires a blueprint and so is the case with eCommerce marketing. Following are the basic requirements of every eCommerce plan that needs to be followed in a generalized form:
Executive Summary: It is the primary step to craft a successful eCommerce Marketing Plan that is effective and contains the zest of your requirements.
Objectives and Goals: The goals need to be very specific and clear. The amendment in goals could be possible while running the digital marketing campaign but the basic aim should be clear.
Value Proposition: The purpose of the company and working pattern must be clear to remain focused from beginning to end.
Targeted customers: It is important to know your audience and understand who you’re targeting, their characteristics, and location-based requirements. Do not waste your money on low-conversion SEO techniques.
Situational analysis: Assessing the present company state, competitor, and overall marketing plan is mandatory. There should be no stone unturned for making the best decisions and fetch the best results.
Pricing & Positioning: The price and position bring real value to the target audience. The overpriced products will never work in this competitive environment and it is not tough to compare the rates for the present audience. Researching is very essential at every step.
Distribution and fulfillment: Even if you’re beginning with a small setup, there should be a clear and concise understanding of the fulfillment requirements that evolve and grow with your personal development. It is important to understand if your fulfillment process can match the demand of your upcoming marketing push.
Digital Links is the most trusted eCommerce marketing agency in Abu Dhabi that has worked for hundreds of eCom websites to grow with the fine strategies followed for the website design and the refined SEO strategies. The marketing strategies are never stagnant and require regular tweaking and refining over time to generate the required results. You need to have a clear understanding of the concepts to define your business and that is possible to achieve only from the experts working for the best digital marketing companies in Abu Dhabi. The new marketing channels are opening every day and Digital Links comes up with the most responsible trends to get the most dependable eCommerce web design in Dubai along with creating the workable marketing plans that work in the best way for your online business. The blend of every important and practically feasible plan for your eCommerce projection can be undertaken with the expert guidance of Digital Links Experts.
Only the best SEO agency in Abu Dhabi can make a difference to your business. Online businesses and eCommerce websites indeed offer a wide range of considerations for success. SEO is a common term known to every website owner but most of them do not know how vital it is for long-term success. Hiring an SEO company in Abu Dhabi is important to assure that your digital marketing efforts are moving ahead in the right direction.
Search Engine Optimization requires proper balancing and usage of strategies for identification of the benefits and making moves in the improvement of these systems can be fetched with the help of the most proficient SEO agency in Abu Dhabi. The experts identify the present stats of the website and work on the areas of improvement to fetch the best results. From naturally building the link, social media marketing to paid advertisements, SEO has many different aspects that need consideration by the SEO packages in Dubai customized by the experts as per the requirements. There are endless benefits of hiring an SEO company and the primary one is to get better visibility on search engines.
SEO experts are clear and work as per the latest algorithms of search engines like Google, Bing, Yahoo, etc. Many companies pay for SEO and do not get the desired results. The reason is that not every company is experienced enough to fetch the most promising results. The selection of keywords and targeting them for promoting the website is very important to perform SEO appropriately. Your choice of SEO company in Dubai would be an important factor to achieve the desired goals and get the benefits from the efforts made by the SEO specialists hired for your website’s SEO goals.
Why hire the Best SEO agency in Abu Dhabi?
Brand Awareness: SEO techniques used appropriately would create a better brand image and give high website rankings. Your SEO agency in Abu Dhabi will adopt the ways to obtain higher rankings on Google to increase brand visibility. People generally look forward to Google for the search results. If your website is not on the first page of Google for the closely related keywords for your website, it is not adding any value to your business. SEO companies help you to achieve the perfect goals for your business by enhancing brand awareness.
Network building: Social media is an important part of SEO. High visibility of your website pages on social media platforms will ensure that your business builds a strong network with potential customers. Business partnerships or hiring can become easier in this way. Instead of managing the social media profiles on your own, it is advisable to take the help of professionals for this purpose.
Accomplishments Business Goals: Every business aims at increasing sales and profits. SEO professionals will help the business to achieve those aspirations and make use of the organic ways to appear on the top of the search engine results page. In this way, potential customers can visit your website by clicking on the product/service offered. Your dedicated SEO Company in Dubai attracts the users by giving them knowledge and a content base that is generally required by the users looking for your businesses. SEO companies aim to increase the visibility of your business on various platforms.
Measurable results: The trusted providers will enable you to analyze and measure the results of SEO campaigns. The search engine position, website statistics, and visitor conversion rates can calculate the results effectively.
Digital Links is the bestSEO agency in Abu Dhabithat can promote your business and enhance visibility. The group of experienced and expert SEO analysts and developers work 24/7 for promoting your website and adding value to your brand. Our SEO company in Abu Dhabioffers remarkable SEO services at your desired budget. The team works efficiently to work on the organic SEO package that is result-oriented. Our SEO packages in Dubai are well-known for giving a result-oriented approach to your business. We focus on the comprehensive development of your business based on the latest upgrades and follow the business promotion with the most promising approach. Do not hesitate to contact us for any query or SEO requirements for your business.
Bing Webmaster tool is the free software provided by Microsoft Team. Online marketing is becoming popular as a marketing concept and we know that many businesses are looking for the best SEO agency in Dubai to assist with the same. Websites generally contain many issues that require correction to implement the SEO techniques naturally. The trusted SEO company in Abu Dhabi can make efforts in utilizing the search engines and the associated tools to enhance the marketing status of the website.
Bing Webmaster Tools
There is a complete SEO report of your website submitted in the webmaster tools along with the related information. A quick overview of the websites and SEO issues can turn out through these tools. It provides the major way for the website owners to interact with the webmaster for the resolution of many issues. Bing webmaster tool allows the website owners for indexing their website on the Bing webmaster index. SEO packages in Dubai consider Bing results equally important to the Google results for considering the marketing process of the website.
Adding the website to Bing Webmaster Tools
The way of adding the website into Bing webmaster tools is easy. You need to have an account with Microsoft and the use of these account details will make the website owner to sign in the webmaster tool. SEO agency in Abu Dhabi will do the needful steps for your website’s marketing.
On signing in, the window shows the following box. The URL can be entered and the ADD button is clicked. The next step is to add the URL of the sitemap of your website on the appropriate box and click on the ADD button.
The next step is to make the website submission in the Bing Webmaster Tools. There are 3 steps for website verification:
Download the file named BingSiteAuth.xml and place the file into the root directory of your website and verify it
Copy meta tag and paste it on the homepage of the website. Go to the Dashboard in WordPress and select the tools. It can be pasted on the box and verify it. In the Blogger, go to Edit HTML from the template and add it before the head tag and verify it.
This option can be chosen when you do not have the access to the root directory or head section of the homepage. Add CNAME record with the name provided to the value verify.bing.com
Submission of Sitemap
A sitemap of a site consists of the list of the pages in the website that can be accessible to crawlers or users. Bingbot can crawl the web pages that are added to the sitemap. It even gives the structural awareness of your website.
The submission of the sitemap can be done by Configuring My Site and selecting Sitemaps. The sitemap can be easily added and submitted. The owners can view the sitemap status with ease.
Fetching as Bingbot Tool
This tool is used in the Bing Webmaster to allow the users to check out what exactly the Bingbot can see on your webpage on downloading it. It even helps in website troubleshooting and checks the crawling status of Bingbot.
You can select Fetch as Bingbot from the Diagnostic and tools section, add your URL and click the Fetch button. The Bingbot crawls the webpage and reveals the present status.
Digital Links is the best SEO agency in Abu Dhabi for increasing website visibility and works for building a strong brand image. This SEO company in Abu Dhabi works professionally and works on combinational digital marketing campaigns with the organic search engine results along with the ethical and paid Google ads. Every business requires a strong internet presence and this SEO company in Dubai makes efforts to obtain the higher SERPs and work on a customized plan for your website. The SEO agency in Abu Dhabi selects the most focused keywords and phrases to target and works on it for gaining higher momentum on the major search engines, such as Google, Yahoo, or Bing. They specialize in offering SEO services for local or global services and the experts would give a genuine analysis for your website to fetch the most workable marketing strategy.
The concept of SEO has gained popularity in the digital
marketing world and there are marketing tactics created for understanding the
Google algorithms and move ahead with the higher ranks for any search query.
Google algorithms are highly sophisticated and the identification of web spam
is something that it does with the fullest perfection.
Digital marketers used to follow some unnatural
SEO tactics for ranking their websites. However, times have changed and now,
the marketing agencies look for ways not to do any such activity as it could
blacklist the website and hamper the webmaster quality guidelines. So, let’s
discuss the black hat SEO
What is Black Hat SEO?
Black Hat SEO tactics are used for ranking the websites by
violating the guidelines by Google, and other search engines. These are
manipulative optimization techniques that aim at increasing the SERPs by going
against their terms. It is clear that with the violation of the guidelines,
there will be strict outcomes leading your website to get penalized. Google has
automated ways to penalize a website and, in some cases, it is done with manual
action. This leads to the lowest ranking positions and hence, the decreased
organic traffic towards your website.
Risks associated with Black Hat SEO
Black Hat SEO comes with various risks and that is the
reason to never consider it. The reality is that there are a few marketers that
want to try and cheat the system to hurriedly obtain faster rankings. Black hat
SEO techniques might give the required results but those are not long-lived.
Google mentions its Webmaster Guidelines to make the website owners aware of
the things NOT to follow in their digital efforts.
The tricks for faster SEO must be avoided. When it comes to
the usage of black hat tactics, the reality is that these techniques don’t help
users and won’t be useful if search engine algorithms didn’t exist.
Reasons for Avoiding Black Hat SEO techniques
The worst consequence for the black hat SEO techniques is
that the violations may lead to the website being entirely removed from the
Google index or get into the Spam category. Any website that comes into the
Spam action no longer shows on the Google partner websites. A good SEO can
increase the organic visibility of a website and black hat techniques can do
contrary to it.
3 major consequences that could occur by using Black Hat SEO techniques:
1 ) Negative Impact on your SERPs and website visibility
The website will ultimately lose search engine visibility,
rankings, and traffic by following black SEO tactics. It will consequently lead
to lower conversions and negatively affect revenues. It can reduce the business
income and leads to job losses. The severe declination in organic traffic might
be due to any unethical tactics or the requirement of paid media supplements.
Blackhat SEO techniques can cause the declination of the
website performance with algorithmic filtering or any manual action that would
ultimately cause a negative issue for the website. No long-term results
2) No long-term results
There can be no long-term projections made with the black hat
SEO techniques. It might take time for Google to determine the unethical
techniques but there is no way to escape. There will be a sudden loss of
traffic and the penalty could occur for the inevitable troubles that could
occur to your website. The artificial inflation of the rankings could be
dangerous and the businesses will become unpredictable with the usage of black hat
3) Poor User Experience
Google never ranks the websites doing the best SEO but
focuses on the website that delivers positive experiences to the customers. The
links serving the best content and trusted by the search engines are always
recommended by them. Search engines always recommend websites that are more
loved by the users and explored for relatable content, images, or videos. If
the primary consideration is given to the search engines over the relatable
users, there will be a lower conversion of the website’s ability to convert the
What are the main Black Hat SEO techniques to AVOID?
The website owners need to know what all should be AVOIDED
to get towards the Black Hat SEO techniques. Many of the advanced tactics
require attention to understand the detailing. You need to follow the right
advice as some of the so-called ‘advanced strategies’ in reality will lead you
towards black hat techniques.
Here are the tactics that should not be considered as they
violate Google’s Webmaster Guidelines that MUST NOT be used:
The repetition of the main target keywords in excess won’t
help to get the ranking. Keyword stuffing will result in oppositely and come
under black hat SEO techniques. The stuffing occurs in random blocks that do
not make sense when you read them with an open mind.
Google hates Duplication
It is not easy to create amazing content and it is one of
the topmost priorities for Google too. The biggest mistake could be to
automatically generate the content with keywords without actually going through
its usefulness. Content is King and shouldn’t be ignored in any way as the
low-quality or duplicate pages could penalize the website.
The hidden text has the same colour as that of the
background and is positioned behind the image or off-screen, zero font size,
and uses CSS to hide it from users. Sometimes, the SEO companies stuff keywords
in this text to deceive Google and rank higher on the websites. It is not at
all recommended to add any hidden text to your pages in any form.
The unnatural creation of pages that target specific search
queries can violate the guidelines by Google. It acts as a funnel to one page
and these pages are termed as gateway or doorway pages. Every content on your
website needs to have a particular purpose and your aim should not always be to
create the pages for search engines. Rather, the informative content should be
relevant to humans.
Manipulative or Paid links
Paid link building is always dangerous for your website.
Google gives preference to the earned links and avoids tactics such as paid
links, excessive link exchanges, forum spamming, automated link building,
exactly matching links, site-wide footer or sidebar links, spammed directory
links, large-scale content marketing or guest posting, and similar other manipulations.
Redirection is a common part of search engine optimization.
There is nothing wrong with redirections uncles it is done misleadingly. The
search engines will index the original page but if it is redirected to some
different URL, it violates the guidelines. Hence, it won’t be preferred.
There are some unethical SEO applications for reducing the
competitor rankings and encourage your website’s position. It is never good to
point someone else’s domain to the wrong sites to penalize it. Google is
getting smarter to ignore the spammed links to get rid of such attacks. It is
essential to regularly analyze your link profile to check the link sources.
This tactic involves making different URLs or contents for
the users or search engines by providing a different experience on each. It is
a way to point to some other locations deceptively that is hated by Google. It
is essential to design the best possible experiences for the users and this
way, search engines would also love your page.
Digital Links is the best digital marketing agency with its
presence in the UK, UAE, India, and Qatar. The company includes a group of
proficient experts who focus on building the website’s digital reputation
organically that is well accepted by Google and other search engines. They
follow 100% white hat techniques illustrated by Google and do every single
activity in a way that is going to be the BEST for your online business.
Digital Links is a well-trusted and reliable source to hand over your web
site’s marketing campaign without any fear of black hat SEO impacts.