When you are striving to make an impact in such a competitive marketplace as the UAE, it would be a common mistake to focus solely on English-language campaigns. This is something your competitors have already begun to do, and it is time you switch too. You can easily capture the lion’s share of the market if you can target the people who are speaking the language of the region. This is known as the “bilingual advantage”, and it is the secret to market dominance. If you are looking for a Google Adwords agency in Dubai, Digital Links Pro is an expert in the field. As experts in Google Adwords in Dubai, they can help you transform your digital presence by implementing dual-language strategies.
Stop Being Worried About Being Outranked With The Best Advertising Company In Dubai
Incorrect Targeting Will Give You Traffic, But The Wrong Ones
Getting huge volumes of visitors may look encouraging, but what happens if those users have no intention of buying. It would be a mistake to chase vanity metrics instead of focusing on conversions. Because that would just give you only high traffic numbers but with no growth in sales.
Broad, generic campaigns
The problem with broad, generic campaigns is that they do not have a precise, data-driven segmentation. Working with an experienced e-commerce marketing partner in Dubai would be advantageous because they will focus on buyer intent, targeting audiences who are actively researching, comparing, or ready to buy
The advertising company in Dubai would make use of strategic funnel mapping using advanced analytics, and behavioral insights, to attract qualified leads. The advantage of working with one of the best advertising companies in UAE is that you can make the maximum use of your marketing spend to reach customers who are ready to buy, and not people who are just “window-shopping”.
Importance of dual marketing
Studies prove that users searching in their native Arabic have the highest intention of buying. The google adwords company in dubai runs an Arabic campaign alongside your English ads, and when they do this, they do not just double your reach; but are tapping into a market that is not at all saturated. This is because Arabic keywords often have lower competition and a lower Cost-Per-Click (CPC) when you compare with English keywords.
Increased Trust and Credibility: Preparing both Arabic and English ads for your campaigns show a respect for the local culture. And when the ad is prepared in native, professionally written Arabic language, it strikes a chord with the audience. This works for all industries, especially in the Real Estate, Healthcare and Hospitality, Legal Services, and Government-related sectors.
Broader Keyword Coverage: People are asking questions, rather than just typing keywords. So Arabic search terms are longer and descriptive. You have to switch to high-intent “long-tail” keywords in order to get a good start in the competition.
Improved Quality Score: Google’s ranking systems focus on contextual relevance. By adjusting your ads to include high-quality Arabic creatives, and Arabic landing pages, you can greatly improve your Quality Score. This would give you better ad placements, and lower your overall cost-per-click too.
Get in touch with Digital Links Pro, experts in Google Adwords in Dubai to know more!
