App optimization is necessary to maintain app’s quality. It improves the overall performance of the device, when it is launched. Optimization process helps reviving the app so that it is launched without any hiccups. For the optimum app performance, app development services are working towards making the user interface smoother and better. App optimization is advantageous to the mobile system, boosting its performance and battery life. Optimizing the app before its launch improves its speed. The app starts and shuts down faster, and this brings more customers’ engagements. Optimization helps the user to a great extent as it solves the problem of freezing of application while launching. It also clears the RAM, a part of the CPU, where files are stored temporarily. . When the RAM is cleared, the device gets faster, smoother and more efficient. Clearing the RAM means, freeing the unnecessary space from the memory of the
We at Digital Links, focus on delivering expert resources to improve the ranking of your mobile applications within the app stores. Apart from getting more downloads, ASO has few goals, that include,
Being one of the premium ASO service providers, we always aim to increase traffic on our client’s mobile application by implementing the best of ASO strategies which we have learnt over the past few years. Here are some more strengths that help us to lead the ASO industry:
What is App Store Optimization?
The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.
Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.
App name, URL, and subtitle, keyword fields, ratings and reviews, downloads are the core elements to optimize in ASO.
We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.
We have realized that most of the high performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback and other improvements. So we strongly suggest that you should update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, track ratings on a regular basis.
Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews for getting more keyword ideas as they are full of ASO friendly keywords.
A quality and keyword rich app description support in ASO as its indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and increase in conversion rate. It should also include important keywords for which you want to rank for, along with emoji’s to make it attractive
After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you