In the last few years, SEO has evolved a lot. The most common SEO strategy to climb the search result ranking involved tricking the system. The top search websites used to act as repositories for keywords or links rather than providing the user with helpful content.
But with the evaluation of SEO, those old operating methods are no longer in use. The website using those old strategies can no longer compete in today’s market place. To succeed and stay ahead of competitors, one must provide useful, easily accessible, and shareable content on their platform.
Moreover, even though search engines like Google continue to become more accurate and precise, many websites are still clinging to the old tricks and strategies that are no longer effective and, in turn, harm the brand’s overall visibility. In such cases, hiring the best SEO company in UAE can always come handy. The help of a digital marketing agency in Abu Dhabi can help you achieve your desired results.
To provide users with the right type of content and survive in this competitive market, hiring a digital marketing agency in Abu Dhabi has become more than important. You can take help from Digital Links, which is among the best SEO companies in the UAE. With their expertise and knowledge, the company’s professionals can help you come up with great SEO strategies to boost Your brand visibility and increase your profits.
The digital marketing agency you choose will help you come up with a great SEO strategy. However, if you are trying to do that on your own, here is a guide to the top do’s and don’ts of modern SEO strategy that will help you make your brand presence by targeting the right people at the right time.
Do’s and Don’ts of SEO Strategy
Check out this do’s and don’ts of modern SEO strategy that are approved by the top digital marketing consultancy in Abu Dhabi.
• DO- Come up with Long and Creative Content
The long original content is really good to enhance your SEO. In fact, even the best SEOcompany in the UAE uses this strategy. Creative content is more likely to receive a good response on social media and stand out from the competitors. Rather than just stuffing a page with keywords, a more effective SEO strategy is to pick up a relevant topic and develop the content on it.
However, it is always the best option to take help from the best SEO company in UAE, to come up with useful and exciting content that is always encouraged and appreciated by the audience.
•DON’T- Post Duplicate Content or Stuff it with Keywords
In today’s competitive marketplace, most companies copy good content on their website, thinking it will increase their SEO ranking. However, merely putting up content without checking the quality can never boost the rankings. In fact, duplicate content can badly affect your brand’s image.
Moreover, Google is not interested in the same content posted by 10 different websites, nor is it interested in content stuffed with keywords. The search engine actually analyzes the companies who rely on these practices because search engines are meant to serve in the best interest of users, and the content should do the same.
To make sure that you are coming up with fresh and unique content, you should hire a good SEO company in Abu Dhabi who can provide you with quality SEO Services.
•DO- Make your Content Easy to Share
For a very long period, links were the king of SEO. If other pages in any way link back to your site, Google would have considered your content of higher quality and would have ranked that higher. Now it has changed to share. Share is what important now. The contents shared on a social media platform are a great way to market your brand and improve your SEO ranking.
In simple words, social media marketing in Abu Dhabi has become more than important now. The content shared over social media tends to serve as an image for the company. It is now in the users but not the algorithms who are deciding which content is worth reading or distributing among their network. By improving your social sharing, you can efficiently improve your Google ranking.
•DON’T- Pay for Links
No doubt, the links taking back to your website are handy and can help improve your page ranking, but Google these days has started eliminating those links coming from a low-quality website. A link back to your website is only useful until the person doing the linking is. Therefore paying for links or signing up for services that link back to your site is the top way to throw yourself off the top rankings.
•DO- Accept only High-Quality Guest Posts
In today’s time, one of the most efficient ways of SEO is providing users with varied content and asking a respected colleague, a partner, or the industry influences to write a guest post for your website.
No doubt, guest bloggers with unique insight into the topic can help boost your website’s visibility. In fact, a temporary boost on social media can help perform your website better and improve its search ranking. Take help from a digital marketing consultancy in Abu Dhabi, who can help you approach reputable people to write a guest blog for your website.
•DON’T- Post Guest Post to Improve Your SEO
You need to keep a close eye on your guest post. A few years ago, guest blogging got really out of hand and was declared dead.
You need to remember that guest blogging is a great SEO tool but not your end game. A guest blog should only be accepted when it is of high quality and relevant to your customers’ interest. A poorly written guest blog can adversely affect your brand and can harm its image a lot. This is why hiring a digital marketing agency in Abu Dhabi is essential. The agency will filter-out the post and make it relevant for your consumers, ensuring you never fail to stay on top of the search engine.
•DO- Use YouTube as your SEO Strategy
Videos these days are rapidly becoming an important part of SEO strategy. This becomes more than important when the video is posted on YouTube. The videos posted on YouTube pops up during regular search results making your brand stand out to attract the majority of your consumers. No matter the video you have posted is short or long, if the video is informative, it will increase your brand visibility and improve your search engine results. So, include YouTube in your social media marketing in Abu Dhabi to target your consumers in a better and faster way.
•DON’T- Sacrifice your mobile performance
Mobile phones play a significant part in modern SEO optimization. In fact, most of the Google search these days are done through mobile phones. Therefore, a brand needs to balance modern multimedia websites that can efficiently work on mobile phones.
For instance, if you are posting videos on YouTube, make sure that the videos are not decreasing the mobile performance and steer clear of flash players as iPhones don’t support flash.
Now, as we know SEO is rapidly evolving; the things that might have worked well for your company in the past might not work today. So, why take a risk with your business visibility? Better hire a digital marketing agency in Abu Dhabi, like Digital links, which can provide you with great marketing tools to enhance your brand presence and stay on the top of search results. In addition to helping your company with your SEO, Digital Links can also you with your web development and social media marketing in Abu Dhabi. They have been helping around several companies and can help your company to stay on top.