4 Do’s and Don’ts to consider while Creating SEO Strategies

In the last few years, SEO has evolved a lot. The most common SEO strategy to climb the search result ranking involved tricking the system. The top search websites used to act as repositories for keywords or links rather than providing the user with helpful content.

But with the evaluation of SEO, those old operating methods are no longer in use. The website using those old strategies can no longer compete in today’s market place. To succeed and stay ahead of competitors, one must provide useful, easily accessible, and shareable content on their platform.

Moreover, even though search engines like Google continue to become more accurate and precise, many websites are still clinging to the old tricks and strategies that are no longer effective and, in turn, harm the brand’s overall visibility. In such cases, hiring the best SEO company in UAE can always come handy. The help of a digital marketing agency in Abu Dhabi can help you achieve your desired results.

To provide users with the right type of content and survive in this competitive market, hiring a digital marketing agency in Abu Dhabi has become more than important. You can take help from Digital Links, which is among the best SEO companies in the UAE. With their expertise and knowledge, the company’s professionals can help you come up with great SEO strategies to boost Your brand visibility and increase your profits.

The digital marketing agency you choose will help you come up with a great SEO strategy. However, if you are trying to do that on your own, here is a guide to the top do’s and don’ts of modern SEO strategy that will help you make your brand presence by targeting the right people at the right time.

Do's and Don'ts of SEO Strategy

Do’s and Don’ts of SEO Strategy

Check out this do’s and don’ts of modern SEO strategy that are approved by the top digital marketing consultancy in Abu Dhabi.

• DO- Come up with Long and Creative Content

The long original content is really good to enhance your SEO. In fact, even the best SEOcompany in the UAE uses this strategy. Creative content is more likely to receive a good response on social media and stand out from the competitors. Rather than just stuffing a page with keywords, a more effective SEO strategy is to pick up a relevant topic and develop the content on it.

However, it is always the best option to take help from the best SEO company in UAE, to come up with useful and exciting content that is always encouraged and appreciated by the audience.

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DON’T- Post Duplicate Content or Stuff it with Keywords

In today’s competitive marketplace, most companies copy good content on their website, thinking it will increase their SEO ranking. However, merely putting up content without checking the quality can never boost the rankings. In fact, duplicate content can badly affect your brand’s image.

Moreover, Google is not interested in the same content posted by 10 different websites, nor is it interested in content stuffed with keywords. The search engine actually analyzes the companies who rely on these practices because search engines are meant to serve in the best interest of users, and the content should do the same.

To make sure that you are coming up with fresh and unique content, you should hire a good SEO company in Abu Dhabi who can provide you with quality SEO Services.

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DO- Make your Content Easy to Share

For a very long period, links were the king of SEO. If other pages in any way link back to your site, Google would have considered your content of higher quality and would have ranked that higher. Now it has changed to share. Share is what important now. The contents shared on a social media platform are a great way to market your brand and improve your SEO ranking.

In simple words, social media marketing in Abu Dhabi has become more than important now. The content shared over social media tends to serve as an image for the company. It is now in the users but not the algorithms who are deciding which content is worth reading or distributing among their network. By improving your social sharing, you can efficiently improve your Google ranking.

DON’T- Pay for Links

 No doubt, the links taking back to your website are handy and can help improve your page ranking, but Google these days has started eliminating those links coming from a low-quality website. A link back to your website is only useful until the person doing the linking is. Therefore paying for links or signing up for services that link back to your site is the top way to throw yourself off the top rankings.

DO- Accept only High-Quality Guest Posts

In today’s time, one of the most efficient ways of SEO is providing users with varied content and asking a respected colleague, a partner, or the industry influences to write a guest post for your website.

No doubt, guest bloggers with unique insight into the topic can help boost your website’s visibility. In fact, a temporary boost on social media can help perform your website better and improve its search ranking. Take help from a digital marketing consultancy in Abu Dhabi, who can help you approach reputable people to write a guest blog for your website.

DON’T- Post Guest Post to Improve Your SEO

You need to keep a close eye on your guest post. A few years ago, guest blogging got really out of hand and was declared dead.

You need to remember that guest blogging is a great SEO tool but not your end game. A guest blog should only be accepted when it is of high quality and relevant to your customers’ interest. A poorly written guest blog can adversely affect your brand and can harm its image a lot. This is why hiring a digital marketing agency in Abu Dhabi is essential. The agency will filter-out the post and make it relevant for your consumers, ensuring you never fail to stay on top of the search engine.

DO- Use YouTube as your SEO Strategy

Videos these days are rapidly becoming an important part of SEO strategy. This becomes more than important when the video is posted on YouTube. The videos posted on YouTube pops up during regular search results making your brand stand out to attract the majority of your consumers. No matter the video you have posted is short or long, if the video is informative, it will increase your brand visibility and improve your search engine results. So, include YouTube in your social media marketing in Abu Dhabi to target your consumers in a better and faster way.

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DON’T- Sacrifice your mobile performance

Mobile phones play a significant part in modern SEO optimization. In fact, most of the Google search these days are done through mobile phones. Therefore, a brand needs to balance modern multimedia websites that can efficiently work on mobile phones.

For instance, if you are posting videos on YouTube, make sure that the videos are not decreasing the mobile performance and steer clear of flash players as iPhones don’t support flash.

Key Takeaways-

Now, as we know SEO is rapidly evolving; the things that might have worked well for your company in the past might not work today. So, why take a risk with your business visibility? Better hire a digital marketing agency in Abu Dhabi, like Digital links, which can provide you with great marketing tools to enhance your brand presence and stay on the top of search results. In addition to helping your company with your SEO, Digital Links can also you with your web development and social media marketing in Abu Dhabi. They have been helping around several companies and can help your company to stay on top.

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Lakshmi October 29, 2020 0 Comments

5 Common SEO Mistakes affecting Google Rankings

Are you sure that your SEO efforts are implemented in the right direction? There are some of the biggest mistakes that we see while conducting SEO auditing. We understand that you are not an SEO PRO but paying for your website’s digital marketing requires you to understand the common SEO mistakes that can affect the Google rankings.

It is a fact that most businesses are hampering their Google rankings without realizing that they are doing some wrong things. We have compiled up a list for you with 5 points that determine if you are making some SEO mistakes that are harming your website rankings.

Here are the most common 5 mistakes that can affect your Google Rankings:

Google My Business Profile

1) Ignoring Google My Business Profile

This is the biggest blunder any organization owner can make. When you think of your website ranking in Google results, the word SEO comes into mind. However, the local SEO trend is very important mainly for getting the area-specific business with your digital marketing efforts. Local SEO comes with a twist and it would rather be easy to understand Google MBP with this example.

Search for ‘flower shop nearby’ and you will be able to see the map in the upper right corner of the screen. The main results will also illustrate the flower shops near your area (with all the contact details, phone number, reviews, etc.). This is what the local search lists for you. The information you get on the screen is from Google’s My Business Profile page, and not any website.

Hopefully, it is clear that the importance of the Google My Business profile page is for local business SEO and is completely free to set up. You can do it on your own or take the help of your SEO company for the same to avoid any mistakes. Google MBP can verify your business listing and that is the most important step to ensure that you own the page and can make the required edits for it in the future.

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2) Duplicate listings

Another common mistake is to see getting replicated content in the search results. Google hates duplicity and this is the worst mistake that is quite common. It gives a wrong experience to the users to view the same information being repeated in their results. It is a wastage of resources to store duplicate information and goes against Google’s terms of service. Each business location needs to have a unique Google My Business profile page.

3) Relevant categories missing

This mistake costs a lot and is indeed the biggest blunder that could be made for the erroneous SEO. Don’t miss out on the inclusion of the relevant categories in any way. Setting up a page in an accurate way is essential by including the most relatable categories. It is advisable to assign your SEO tasks to a reliable company that can assure that your website relates to the appropriate categories. It is important to choose the right categories because it is against Google’s terms to include the irrelevant categories, and can result in a penalty.

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4) Contact Information on your website

It is essential to confirm that your website contact page has all the required contact information listed on it. The name, address, and contact number should be updated and verified on regular basis to assure that people can reach you easily.

Google doesn’t want to add incorrect information to the search results and your website would lose credibility if there is no or inappropriate info added. The contact information on your website should be the same as your Google My Business Profile info to remain

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5) Customer Reviews

Reviews are very important to build a strong new customer base. If there are no reviews on your Google MBP, it is a negative point in terms of SEO. It requires real efforts on the customers for getting reviews from them. You can gain this favour by asking for reviews from them via email, phone, or in-person.

SEO advisors can give you more ideas to gain reviews from your customer base. Collecting reviews is a slow process but will add up with time and give a naturally unbeatable competitive advantage. Expert SEO is the key to the success of your digital business and it must be done professionally to avoid any chances of errors.

So, these are the five general mistakes that must be avoided in SEO to reap the amazing benefits from your digital marketing efforts. These are some of the most common mistakes analyzed from the surveys and sorted by our Google experts.


Do not get discouraged if you have not followed any point because it is never late to start and make a move towards fixing all of these issues. Digital Links UAE can work on your Google My Business Profile most appropriately and handle all the digital marketing efforts with their leading experts in the industry. Nothing is impossible if efforts are made to accomplish the tasks. Our goal is to analyze your website and take appropriate efforts to get everything organized from on-page to off-page optimization.

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Lakshmi October 29, 2020 0 Comments